Privacy Policy

Last updated: 3/6/2026

This Privacy Policy describes how HypeMyHustle ("we", "us", or "our") collects, uses, and protects your information when you use our service. HypeMyHustle is a platform that helps you build, launch, and grow your side-projects with AI-powered tools.

We use your Personal data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.

Information We Collect

Personal Information

When you create an account or use our service, we may collect the following personal information:

  • Email address
  • Name (first and last)
  • Profile information you choose to provide
  • Subscription and payment information

Usage Information

We automatically collect certain information when you use our service, including:

  • Device information (IP address, browser type, operating system)
  • Usage patterns and preferences
  • Performance and diagnostic data
  • Social media content tracking (tweets posted, YouTube videos created)

Project and Task Data

When you use our platform to manage your projects, we collect:

  • Project names and descriptions
  • Task details and progress
  • AI-generated content and roadmaps
  • Wireframes and documentation

How We Use Your Information

We use the collected information for the following purposes:

  • Provide and maintain our service - To deliver the core functionality of HypeMyHustle
  • Account management - To manage your registration and provide personalized features
  • AI-powered features - To generate content, roadmaps, and suggestions using AI
  • Analytics and improvements - To analyze usage patterns and improve our platform
  • Customer support - To respond to your inquiries and provide assistance
  • Communication - To send you updates, security alerts, and marketing communications (with your consent)

Information Sharing

We do not sell your personal information. We may share your information in the following circumstances:

  • Service providers - With trusted third-party services that help us operate our platform (payment processors, analytics, hosting)
  • Legal requirements - When required by law or to protect our rights and safety
  • Business transfers - In connection with a merger, acquisition, or sale of assets
  • With your consent - When you explicitly agree to share information

GDPR Compliance and Your Rights

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have certain rights under the General Data Protection Regulation (GDPR) regarding your personal data.

Legal Basis for Processing

We process your personal data based on the following legal grounds:

  • Performance of a Contract: Processing necessary to provide our services to you
  • Legitimate Interests: Improving our services, preventing fraud, and ensuring security
  • Consent: For optional features like analytics, marketing, and personalized content
  • Legal Obligation: Compliance with tax, accounting, and other legal requirements

Your GDPR Rights

You have the following rights regarding your personal data:

  • Right to Access: Request a copy of your personal data
  • Right to Rectification: Request correction of inaccurate or incomplete data
  • Right to Erasure ("Right to be Forgotten"):Request deletion of your personal data
  • Right to Restrict Processing: Request limitation on how we use your data
  • Right to Data Portability: Request transfer of your data to another service
  • Right to Object: Object to processing based on legitimate interests or direct marketing
  • Rights Related to Automated Decision-Making: Request human intervention for significant automated decisions

Exercising Your Rights

To exercise any of these rights, please contact us at hello@hypemyhustle.com. We will respond within 30 days of receiving your request. You may also manage some of your data through your account settings.

Data Retention

We retain your personal data only as long as necessary to fulfill the purposes for which it was collected:

  • Account Data: Retained while your account is active and for up to 2 years after closure
  • Payment Information: Retained for 7 years for tax and accounting purposes
  • Analytics Data: Retained for up to 26 months (Google Analytics default)
  • Communication Records: Retained for 2 years

International Data Transfers

Your personal data may be transferred to and processed in countries outside your jurisdiction, including the United States. We ensure appropriate safeguards are in place:

  • Standard Contractual Clauses: We use EU-approved standard contractual clauses for data transfers
  • Adequacy Decisions: We rely on adequacy decisions where available
  • Third-Party Compliance: All third-party services we use are GDPR-compliant

Complaints

If you believe we have not handled your personal data appropriately, you have the right to lodge a complaint with your local data protection authority. In the UK, this is the Information Commissioner's Office (ICO).

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure.

Our security measures include:

  • Encryption of data in transit (TLS 1.2+)
  • Encryption of sensitive data at rest
  • Regular security assessments and penetration testing
  • Access controls and authentication mechanisms
  • Regular security training for our team
  • Incident response procedures

Your Rights

You have the following rights regarding your personal information:

  • Access - Request a copy of your personal data
  • Correction - Request correction of inaccurate data
  • Deletion - Request deletion of your personal data
  • Portability - Request transfer of your data
  • Opt-out - Unsubscribe from marketing communications

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience, analyze usage, and provide personalized content. This section explains how we use cookies and your rights under GDPR and other privacy regulations.

What Are Cookies?

Cookies are small text files that are placed on your device when you visit our website. They help us provide you with a better experience by:

  • Remembering your preferences and settings
  • Understanding how you use our website
  • Improving website performance and security
  • Delivering relevant content and features

Types of Cookies We Use

1. Necessary Cookies (Always Active)

These cookies are essential for the website to function properly. They cannot be disabled in our systems. They are usually set in response to actions you take, such as setting your privacy preferences, logging in, or filling forms.

  • Session Management: Maintains your login state
  • Security: Helps protect against fraud and unauthorized access
  • Load Balancing: Ensures smooth website performance

Duration: Session to 1 year

2. Analytics Cookies (Optional - With Consent)

We use Google Analytics to understand how visitors interact with our website. These cookies collect anonymous data about:

  • Pages visited and time spent on each page
  • Traffic sources and referral paths
  • User interactions and feature usage
  • Device and browser information

Duration: Up to 2 years

Your Choice: You can opt out of analytics tracking through our cookie preferences. When disabled, we still collect minimal anonymous data for security and fraud prevention.

3. Preference Cookies (Optional - With Consent)

These cookies remember your settings and preferences to provide a personalized experience:

  • Theme preferences (dark/light mode)
  • Dashboard layout and customization
  • Language settings
  • Notification preferences

Duration: Up to 1 year

4. Marketing Cookies (Optional - With Consent)

These cookies may be used to deliver personalized advertisements and measure campaign effectiveness. Currently, we do not use marketing cookies, but we may implement them in the future.

Duration: Up to 2 years

Your Cookie Choices

When you first visit our website, you will see a cookie consent banner allowing you to:

  • Accept All: Allow all cookie types
  • Reject All: Only allow necessary cookies
  • Customize: Select which cookie types you accept

You can change your cookie preferences at any time by clicking the "Cookie Settings" link in the footer of our website or by clearing your browser cookies and revisiting the site.

Managing Cookies in Your Browser

Most web browsers allow you to control cookies through their settings. You can typically:

  • View cookies stored on your device
  • Delete specific cookies or all cookies
  • Block cookies from specific websites
  • Block all cookies
  • Receive notifications when a cookie is set

Please note that disabling cookies may affect the functionality of our website and some features may not work properly.

For more information on managing cookies in your browser:

Third-Party Services

We use the following third-party services that may set cookies:

Updates to This Cookie Policy

We may update this cookie policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. Please revisit this page regularly to stay informed about our use of cookies.

Children's Privacy

Our service is not intended for children under 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will delete it promptly.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date.

Contact Us

If you have any questions about this Privacy Policy, you can contact us:

  • By email: hello@hypemyhustle.com
  • Through our website contact form